Brand Design Guidelines

Learn about EMC’s multiple brands and how to use logos, typography, color palettes and more to keep all your communications on-brand.

Welcome to the EMC Brand Guidelines website. This website is for EMC employees, outside agencies, and partners. Here, you will find the guidelines for multiple EMC brands, including EMC’s master brand, EMC’s internal brand, the RSA brand (EMC’s security division), and the Federation brand (EMC’s branded partnership with owned brands RSA and VCE, and subsidiary independent brands Pivotal and VMware).